|Fueling Your Therapy Practice with Guest Blogging|
Creating a constant stream of fresh content published on your website can help your clients connect with you even before they ever contact you for an initial appointment. But, what happens when a potential client runs a Google search of your name? Do these search results imbue that prospective new client with the impression that you are the master of only your own domain (website domain, that is), or will your prospective client find your name and published articles attached to expert websites all over the web? Becoming a guest blogger or newsletter contributor will increase your online exposure, thereby helping both your existing and prospective clients to see you as an expert in your field.
Would I be wasting my time writing articles and finding sites to publish them? Guest blogging is the online version of networking and building your reputation. Strive to become a regular contributor to a highly-regarded website in your field. Using the web to spread your knowledge and increase your reach will help your clients view you as the expert they need. Not only is this an incredibly effective tool to establish yourself as an expert to which potential clients will turn, but it is also 100% free advertising.
How would my prospective clients find my articles published outside of my website? While many of your new clients will go directly to your website, many will also search online for articles or reviews about you. They will run a Google search of your name and/or practice name to find out more about you. Being published on sites other than your own will show your prospective clients that you are an authority in your field. While it is important to display your articles on your own website, many prospective clients may not truly view you as an expert in your field unless they see that your work is valued by others in your field. There is no faster, less expensive method to instill the perception that you are an expert in your field than by being published on websites other than your own.
Why would anyone want to publish my articles? Bloggers and newsletter writers are constantly searching for interesting, well-written, and relevant content for their websites. Publishing articles written by other experts in the field can help to bring a new dynamic and increased level of influence to one's blog.
How do I know if my articles will actually be found?
Should I charge a fee for my articles?
How do I find blogs that would fit my practice niche?
I would prefer to focus my time on publishing a book or writing for magazines.
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